The Australian Tourism Accreditation Standard
The Standard requires that a business has documented and active:
- Compliance with both business and industry specific regulations
- Adherence to industry sector standards and codes of practice;
- Risk management procedures and training;
- Corporate, strategic, business and marketing plans;
- Human resources management policy and procedures;
- Customer service policy and procedures;
- Environmental management policies and procedures; and
- General maintenance schedules and procedures.
Accreditation is seen by the tourism industry as a vital quality assurance and self-regulation tool for achieving sustainable growth through:
- Ensuring customer confidence;
- Greater customer confidence and satisfaction leading to repeat visitations;
- Stronger yield;
- Building the capacity of the enterprise;
- A competitive advantage over non accredited operator; and
- Recognising the contribution to the triple bottom line of economic, environmental and social aspects.
Benefits of Tourism Accreditation with ATAP
Tourism accreditation is a business development tool and a process designed to establish and continually enhance industry professionalism and standards. Accreditation is designed to assist tourism operators to meet the ever increasing domestic and international visitors’ expectations of receiving quality professional products and services leading to a positive total tourism experience.
Accreditation provides both consumers and industry with an assurance that the accredited tourism business is committed to quality business practice and professionalism.
The primary focus is to ensure that the consistent standards of product and service delivery meet and, where possible, exceed the visitors' expectations.
To gain accreditation, tourism businesses must demonstrate their commitment to and use of specific business practices. These business practices are the essential elements of the Australian Tourism Accreditation Standard.